Swift asked us to capture their careful approach to employee wellbeing in a captivating e-learning.
Fresh and balanced
The project required us to navigate the specific sensitivities surrounding employee wellbeing, making sure no one would feel offended by the content of the e-learning. The obvious choice would be to limit ourselves to a bland e-learning with a formal air. Instead, we opted for a lighthearted and fresh tone in both voice-over and graphics and managed to balance the interests of diverse stakeholders to create an attractive e-learning.
